The Video for Business Blog

Helping you get better results from your videos.

Announcing the Winner of the 2017 Luke Fahrmann Memorial Award

Basetwo Media is pleased to announce the winner of the first annual Basetwo Media, Luke Fahrmann Memorial Award. Joel Law is a student in BCIT’s Broadcast and Media Communications program,[...]

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August 08, 2017

A Change of Perspective: Using Multiple Cameras for Your Video

Putting a person on camera is often a natural choice for video. But the question then follows: Who will that person be talking to? As we’ll see, that question is more important than you might[...]

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October 31, 2016

How to Script for the Edit

Everybody knows that scripting is the first major creative step in creating a video, and editing is one of the last. However, even though scripting and editing are on opposite ends of the video[...]

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October 25, 2016

3 Considerations When Using Video to Teach

Video has proven itself as a powerful itself as a powerful communications tool, and part of that success lies in its ability to teach. There are many reasons for this, and it perhaps comes as no[...]

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October 18, 2016

Humanizing Your Brand With Staff Bio Videos

In the world of business, video has been surging in popularity. And lately there have emerged some creative uses of video, one of which is the ‘staff bio’ video. They’re a lot of fun to make, but[...]

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October 06, 2016

4 Lessons From Email Marketing to Optimize Your Video’s Call-to-Action

Email marketers have long known that crafting a compelling call-to-action (CTA) is an important step in creating an effective campaign. Writing great subject lines and copy will only get you so[...]

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September 29, 2016

Facebook Captions: 5 Reasons You Need To Use Them

With up to 8 billion video views daily, Facebook should be on the radar of all marketers using video. The problem is that as many as 85% of those views happen with the sound turned off, meaninig[...]

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September 26, 2016

Using Video for Inbound Marketing and Sales

Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your videos to be effective, they must be contextual, focusing on each stage[...]

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September 08, 2016

How Important is Audience Retention for Your Videos and What Can It Tell You?

There are a number of metrics that can help you understand how a video is performing. Each can provide a slightly different insight, from how viewers are interacting with your content to how[...]
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August 24, 2016

5 Reasons Why Videos Should be Platform Specific

Most organizations have caught on to the power of video marketing, but there’s one important consideration that often gets missed: the platforms on which a video will be distributed.

If you stop[...]

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August 23, 2016

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