The Video for Business Blog

Helping you get better results from your videos.

4 Ways to Use Video to Increase Engagement in Health Communications

Anyone who works in the health field knows that it’s a complicated space. And health communications is certainly no exception to that.

With this challenge there is also opportunity, because unlike[...]

Read More

April 26, 2017

How Much Does Video Production Cost? 5 Key Factors that Affect Price

If you ask several video production companies how much a video costs, you're likely to get several different and conflicting answers.

You might be quoted a per-minute rate of somewhere[...]

Read More

April 24, 2017

What's in a Creative Brief for Video Production?

A creative brief is a document used by designers, writers, artists, and agencies of all kinds in the production of everything from graphic design and copy, to websites and commercials. They can[...]

Read More

April 02, 2017

Producing a Successful Animated Explainer Video [FREE WEBINAR]

The process for creating an animated explainer video can seem daunting at first, but it can also be quite a bit of fun. Whether you're just considering producing an animated video for your[...] Read More

April 01, 2017

Rethinking the Autoplay Home Page Video

The home page of your website is like the main entrance of a building. In most cases, its purpose is to direct visitors to where they want to go next. Home pages that are unwelcoming, confusing,[...]

Read More

March 17, 2017

Using a Buyer Persona to Better Target Your Explainer Video

In the past, marketers would typically segment their audience in terms of broad demographics – things like age, occupation, geography, income, ethnicity. However, these crude categories offer only[...]

Read More

March 14, 2017

Scripting 101 [FREE WEBINAR]

Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But writing video scripts is[...]
Read More

February 27, 2017

6 Tips for Writing More Effective Video Scripts

Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But most have either never[...]

Read More

February 19, 2017

Qualitative, Observational, and Quantitative: The 3 Types of Data to Improve Your Videos

Measuring and analyzing the performance of your videos is important as you attempt to continually improve the results of your video marketing and communication efforts. But not all video[...]
Read More

January 30, 2017

DIY Video Production: Producing Videos In-House [FREE WEBINAR]

Online video technology has enabled businesses to expand their video efforts beyond TV ads, and the price of creating videos continues to decrease. Meanwhile, social video apps like Snapchat and[...]

Read More

January 30, 2017

Never Miss an Update!