The Video for Business Blog

Helping you get better results from your videos.

16 Ways to Use Video in the Inbound Methodology

Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your videos to be effective, they must be contextual, focusing on each stage[...]

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September 08, 2016

How Important is Audience Retention for Your Videos and What Can It Tell You?

There are a number of metrics that can help you understand how a video is performing. Each can provide a slightly different insight, from how viewers are interacting with your content to how[...]
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August 24, 2016

5 Reasons Why Videos Should be Platform Specific

Most organizations have caught on to the power of video marketing, but there’s one important consideration that often gets missed: the platforms on which a video will be distributed.

If you stop[...]

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August 23, 2016

3 Tips for a Winning Trade Show Video

Businesses who have already produced a video for some other use will naturally want to leverage this investment by playing the video in their booth at trade show. While there is certainly no harm[...]

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August 18, 2016

Always Start With Strategy: Video Marketing 2.0 Podcast

A great video starts with a good strategy which defines the objectives and determines what type of video, where and how to use it and most importantly – why even use video to begin with.

Listen to[...]

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August 16, 2016

Using Video to Market Software

Video has become an essential tool in every marketer’s toolkit, but it has shown particular utility for people marketing SaaS (Software as a Service). So what are some best practices for creating[...]

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August 15, 2016

How to Prepare for Filming at Your Office

Filming at your office can be cost effective and convenient for those staff members being interviewed or featured in the video, but it can also be quite disruptive to your regular operations and[...]

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August 09, 2016

WistiaFest 2016 Recap and the Future of Business Video

This summer we finally took the opportunity to travel out to Boston for WistiaFest 2016, the 'Fest for all things video marketing, hosted by our favourite video hosting and marketing platform[...]

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August 02, 2016

Is 'Storytelling' Just Another Buzzword?

The word 'storytelling' gets thrown around a lot in marketing and communications circles, and that might lead you to believe that the idea is overblown, maybe even passé. After all, these days[...]

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July 25, 2016

How to Add Video to an Email Newsletter

Newsletter marketing is one of the most effective ways for businesses to maintain an on-going relationship with an audience. Including video in your email blasts has several benefits, including[...]

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July 21, 2016

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