The Video for Business Blog

Helping you get better results from your videos.

How to Write a Video Script - 4 Script Formats to Choose From [FREE TEMPLATE]

The question of “how to write a script” is difficult to answer outright, in the same way that “how to build a car” is. Both are complex, made of several parts that work together in order to[...]

Read More

August 17, 2017

Setting Up a DIY Video Production Studio in Your Office

The cost of creating videos continues to decrease. Meanwhile, social video apps like Snapchat and live video tools are changing behaviour by lowering the barriers to entry for shooting video and[...]

Read More

August 15, 2017

7 Ways to Make Your Videos More Shareable

Each day, we're bombarded with videos posted to social media platforms and sent to us by email. There are many reasons why people choose to share a video online, but first and foremost the video[...]

Read More

August 10, 2017

Announcing the Winner of the 2017 Luke Fahrmann Memorial Award

Basetwo Media is pleased to announce the winner of the first annual Basetwo Media, Luke Fahrmann Memorial Award. Joel Law is a student in BCIT’s Broadcast and Media Communications program,[...]

Read More

August 08, 2017

How to Create Effective Screen Capture Videos

Screen capture videos are popular among software companies, and it’s easy to see why. They allow you to put the software’s interface directly in front of the viewer, and show them how to use it –[...]

Read More

July 06, 2017

How To Write An Explainer Video Script That Converts [Free Template]

Explainer videos need to first be scripted, and it’s not always clear how best to do this. Your team may decided to write the script internally. After all, you’re the content experts. On the other[...]

Read More

June 23, 2017

4 Ways to Use Video to Increase Engagement in Health Communications

Anyone who works in the health field knows that it’s a complicated space. And health communications is certainly no exception to that.

With this challenge there is also opportunity, because unlike[...]

Read More

April 26, 2017

How Much Does Video Production Cost? 5 Key Factors that Affect Price

If you ask several video production companies how much a video costs, you're likely to get several different and conflicting answers.

You might be quoted a per-minute rate of somewhere[...]

Read More

April 24, 2017

What's in a Creative Brief for Video Production? [TEMPLATE]

A creative brief is a document used by designers, writers, artists, and agencies of all kinds in the production of everything from graphic design and copy, to websites and commercials. They can[...]

Read More

April 02, 2017

Producing a Successful Animated Explainer Video [FREE WEBINAR]

The process for creating an animated explainer video can seem daunting at first, but it can also be quite a bit of fun. Whether you're just considering producing an animated video for your[...] Read More

April 01, 2017

Never Miss an Update!