The Video for Business Blog

Helping you get better results from your videos.

6 Tips for Writing More Effective Video Scripts

Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But most have either never[...]

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February 19, 2017

Qualitative, Observational, and Quantitative: The 3 Types of Data to Improve Your Videos

Measuring and analyzing the performance of your videos is important as you attempt to continually improve the results of your video marketing and communication efforts. But not all video[...]
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January 30, 2017

DIY Video Production: Producing Videos In-House [FREE WEBINAR]

Online video technology has enabled businesses to expand their video efforts beyond TV ads, and the price of creating videos continues to decrease. Meanwhile, social video apps like Snapchat and[...]

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January 30, 2017

3 Considerations in Sound Design for Animated Explainer Videos

In a Hollywood cast, on a sports team, or even your garage rock band, there are the stars and then there are the supporting characters. These journeymen often carry the load, doing the dirty work[...]

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January 03, 2017

3 Elements of a Story You Need in Your Explainer Video

Recent studies have shown that 59% of executives would rather watch a video than read text, and 75% of them report watching work-related videos on business websites at least once a week. It's no[...]

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December 13, 2016

YouTube Mobile-Friendly End Screens Help Keep Your Viewers Watching

You've likely seen them in the past, small previews linking to other videos, along with a subscribe button or other call-to-action, in the last 4-10 seconds of a video on YouTube.

Savvy video[...]

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December 09, 2016

Guide to Wistia Video Hosting

Wistia is a professional video marketing platform which combines hosting, marketing tools, and advanced embedding options and analytics. Unlike YouTube or Vimeo, it’s designed just for embedding[...]

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December 07, 2016

Choosing an Animation Style for Your Video

When marketers hire a video production agency to make an animated 'explainer' video for their product or service, they often have some visual ideas in mind already – usually a video that they’ve[...]

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November 08, 2016

A Change of Perspective: Using Multiple Cameras for Your Video

Putting a person on camera is often a natural choice for video. But the question then follows: Who will that person be talking to? As we’ll see, that question is more important than you might[...]

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October 31, 2016

5 Video Production Pitfalls (and How to Avoid Them)

We’ve been involved in the production of many video projects over the years, unfortunately, not all of which were a success.

Too often, videos will get produced but never see the light of day for[...]

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October 27, 2016

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