The word 'storytelling' gets thrown around a lot in marketing and communications circles, and that might lead you to believe that the idea is overblown, maybe even passé. After all, these days[...]Read More
July 25, 2016
Newsletter marketing is one of the most effective ways for businesses to maintain an on-going relationship with an audience. Including video in your email blasts has several benefits, including[...]Read More
July 21, 2016
Video has the power to explain complicated concepts and information, to tell stories that help change beliefs, and to influence viewer behaviour. None of this is possible though unless you can get[...]Read More
July 19, 2016
Budgeting can be the most difficult step for businesses new to video production, and it can also be quite confusing when you receive quotations often wildly different from one another.
These large[...]Read More
July 12, 2016
Shooting a video can be complicated, and not every place is suitable for filming, so it’s usually a good idea to send somebody to check out a location before production begins. This simple step[...]Read More
May 27, 2016
It’s time we had a talk about - *gulp* - the corporate video...
Corporate videos have actually been around for many years, even pre-dating the web. The purpose of these videos was usually the[...]Read More
May 09, 2016
Video is far from a commodity and finding a video production company who is a good fit can be a tough job. It may be tempting to make a decision based on a demo reel or simply price, but there are[...]Read More
April 28, 2016
You’ve produced your video and are ready to launch! But where should you host it, how do you optimize it for success, and how do you measure its results?
In our latest guide, we'll introduce you[...]Read More
April 26, 2016
There are many reasons for making videos, but one of the most common is the effort to 'put a face' to a message, which naturally entails putting a real person in front of a camera.
Using video to[...]Read More
April 20, 2016
As marketing and communications professionals, our work needs to satisfy the long term goals of our organizations. You would never spend money to produce a brochure or to run an online advertising[...]Read More
November 02, 2015