The Video for Business Blog

Helping you get better results from your videos.

Choosing an Animation Style for Your Video

When marketers hire a video production agency to make an animated 'explainer' video for their product or service, they often have some visual ideas in mind already – usually a video that they’ve[...]

Read More

November 08, 2016

A Change of Perspective: Using Multiple Cameras for Your Video

Putting a person on camera is often a natural choice for video. But the question then follows: Who will that person be talking to? As we’ll see, that question is more important than you might[...]

Read More

October 31, 2016

5 Video Production Pitfalls (and How to Avoid Them)

We’ve been involved in the production of many video projects over the years, unfortunately, not all of which were a success.

Too often, videos will get produced but never see the light of day for[...]

Read More

October 27, 2016

How to Script for the Edit

Everybody knows that scripting is the first major creative step in creating a video, and editing is one of the last. However, even though scripting and editing are on opposite ends of the video[...]

Read More

October 25, 2016

3 Considerations When Using Video to Teach

Video has proven itself as a powerful itself as a powerful communications tool, and part of that success lies in its ability to teach. There are many reasons for this, and it perhaps comes as no[...]

Read More

October 18, 2016

Humanizing Your Brand With Staff Bio Videos

In the world of business, video has been surging in popularity. And lately there have emerged some creative uses of video, one of which is the ‘staff bio’ video. They’re a lot of fun to make, but[...]

Read More

October 06, 2016

4 Lessons From Email Marketing to Optimize Your Video’s Call-to-Action

Email marketers have long known that crafting a compelling call-to-action (CTA) is an important step in creating an effective campaign. Writing great subject lines and copy will only get you so[...]

Read More

September 29, 2016

The Definitive Guide to Inbound Video Marketing Ebook

Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your videos to be effective, they must be contextual, focusing on each stage[...]

Read More

September 27, 2016

Facebook Captions: 5 Reasons You Need To Use Them

Facebook’s video autoplay feature is great as it allows brands an opportunity to quickly engage their audience as they scroll through their feeds, and with over 1 billion video views daily,[...]

Read More

September 26, 2016

16 Ways to Use Video in the Inbound Methodology

Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your videos to be effective, they must be contextual, focusing on each stage[...]

Read More

September 08, 2016

Never Miss an Update!