The Video for Business Blog

Helping you get better results from your videos.

3 Considerations in Sound Design for Animated Explainer Videos

In a Hollywood cast, on a sports team, or even your garage rock band, there are the stars and then there are the supporting characters. These journeymen often carry the load, doing the dirty work[...]

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January 03, 2017

3 Elements of a Story You Need in Your Explainer Video

Recent studies have shown that 59% of executives would rather watch a video than read text, and 75% of them report watching work-related videos on business websites at least once a week. It's no[...]

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December 13, 2016

YouTube Mobile-Friendly End Screens Help Keep Your Viewers Watching

You've likely seen them in the past, small previews linking to other videos, along with a subscribe button or other call-to-action, in the last 4-10 seconds of a video on YouTube.

Savvy video[...]

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December 09, 2016

Guide to Wistia Video Hosting

Wistia is a professional video marketing platform which combines hosting, marketing tools, and advanced embedding options and analytics. Unlike YouTube or Vimeo, it’s designed just for embedding[...]

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December 07, 2016

Choosing an Animation Style for Your Video

When marketers hire a video production agency to make an animated 'explainer' video for their product or service, they often have some visual ideas in mind already – usually a video that they’ve[...]

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November 08, 2016

A Change of Perspective: Using Multiple Cameras for Your Video

Putting a person on camera is often a natural choice for video. But the question then follows: Who will that person be talking to? As we’ll see, that question is more important than you might[...]

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October 31, 2016

5 Video Production Pitfalls (and How to Avoid Them)

We’ve been involved in the production of many video projects over the years, unfortunately, not all of which were a success.

Too often, videos will get produced but never see the light of day for[...]

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October 27, 2016

How to Script for the Edit

Everybody knows that scripting is the first major creative step in creating a video, and editing is one of the last. However, even though scripting and editing are on opposite ends of the video[...]

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October 25, 2016

3 Considerations When Using Video to Teach

Video has proven itself as a powerful itself as a powerful communications tool, and part of that success lies in its ability to teach. There are many reasons for this, and it perhaps comes as no[...]

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October 18, 2016

Humanizing Your Brand With Staff Bio Videos

In the world of business, video has been surging in popularity. And lately there have emerged some creative uses of video, one of which is the ‘staff bio’ video. They’re a lot of fun to make, but[...]

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October 06, 2016

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