The Video for Business Blog

Helping you get better results from your videos.

Is 'Storytelling' Just Another Buzzword?

The word 'storytelling' gets thrown around a lot in marketing and communications circles, and that might lead you to believe that the idea is overblown, maybe even passé. After all, these days[...]

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July 25, 2016

How to Add Video to an Email Newsletter

Newsletter marketing is one of the most effective ways for businesses to maintain an on-going relationship with an audience. Including video in your email blasts has several benefits, including[...]

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July 21, 2016

5 Ways to Get Your Video Seen (and How to Measure the Results)

Video has the power to explain complicated concepts and information, to tell stories that help change beliefs, and to influence viewer behaviour. None of this is possible though unless you can get[...]

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July 19, 2016

How Video Production is Priced

Budgeting can be the most difficult step for businesses new to video production, and it can also be quite confusing when you receive quotations often wildly different from one another.

These large[...]

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July 12, 2016

Why Do A Location Scout Before Filming Your Next Video?

Shooting a video can be complicated, and not every place is suitable for filming, so it’s usually a good idea to send somebody to check out a location before production begins. This simple step[...]

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May 27, 2016

Avoiding the Corporate Video Cliche

It’s time we had a talk about - *gulp* - the corporate video...

Corporate videos have actually been around for many years, even pre-dating the web. The purpose of these videos was usually the[...]

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May 09, 2016

How to Choose a Video Production Company

Video is far from a commodity and finding a video production company who is a good fit can be a tough job. It may be tempting to make a decision based on a demo reel or simply price, but there are[...]

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April 28, 2016

Guide to Getting Started with Video Hosting & Optimization

You’ve produced your video and are ready to launch! But where should you host it, how do you optimize it for success, and how do you measure its results?

In our latest guide, we'll introduce you[...]

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April 26, 2016

4 Ways to Harness the Power of the Duchenne Smile

There are many reasons for making videos, but one of the most common is the effort to 'put a face' to a message, which naturally entails putting a real person in front of a camera.

Using video to[...]

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April 20, 2016

Getting Strategic with Video: 4 Questions to Ask Yourself First

As marketing and communications professionals, our work needs to satisfy the long term goals of our organizations. You would never spend money to produce a brochure or to run an online advertising[...]

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November 02, 2015

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