The Video for Business Blog

Helping you get better results from your videos.

Andrew Muir

Andrew is the scriptwriter and storyteller at Basetwo Media, a video production agency in Vancouver that helps businesses get results with video.
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Recent Posts

4 Ways to Use Video to Increase Engagement in Health Communications

Anyone who works in the health field knows that it’s a complicated space. And health communications is certainly no exception to that.

With this challenge there is also opportunity, because unlike[...]

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April 26, 2017

Scripting 101 [FREE WEBINAR]

Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But writing video scripts is[...]
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February 27, 2017

6 Tips for Writing More Effective Video Scripts

Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But most have either never[...]

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February 19, 2017

Choosing an Animation Style for Your Video

When marketers hire a video production agency to make an animated 'explainer' video for their product or service, they often have some visual ideas in mind already – usually a video that they’ve[...]

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November 08, 2016

A Change of Perspective: Using Multiple Cameras for Your Video

Putting a person on camera is often a natural choice for video. But the question then follows: Who will that person be talking to? As we’ll see, that question is more important than you might[...]

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October 31, 2016

How to Script for the Edit

Everybody knows that scripting is the first major creative step in creating a video, and editing is one of the last. However, even though scripting and editing are on opposite ends of the video[...]

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October 25, 2016

3 Considerations When Using Video to Teach

Video has proven itself as a powerful itself as a powerful communications tool, and part of that success lies in its ability to teach. There are many reasons for this, and it perhaps comes as no[...]

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October 18, 2016

Using Video to Market Software

Video has become an essential tool in every marketer’s toolkit, but it has shown particular utility for people marketing SaaS (Software as a Service). So what are some best practices for creating[...]

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August 15, 2016

Is 'Storytelling' Just Another Buzzword?

The word 'storytelling' gets thrown around a lot in marketing and communications circles, and that might lead you to believe that the idea is overblown, maybe even passé. After all, these days[...]

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July 25, 2016

Avoiding the Corporate Video Cliche

It’s time we had a talk about - *gulp* - the corporate video...

Corporate videos have actually been around for many years, even pre-dating the web. The purpose of these videos was usually the[...]

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May 09, 2016

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