The Video for Business Blog

Helping you get better results from your videos.

Andrew Muir

Andrew is the scriptwriter and storyteller at Basetwo Media, a video production agency in Vancouver that helps businesses get results with video.
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Recent Posts

A Change of Perspective: Using Multiple Cameras for Your Video

Putting a person on camera is often a natural choice for video. But the question then follows: Who will that person be talking to? As we’ll see, that question is more important than you might[...]

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October 31, 2016

How to Script for the Edit

Everybody knows that scripting is the first major creative step in creating a video, and editing is one of the last. However, even though scripting and editing are on opposite ends of the video[...]

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October 25, 2016

3 Considerations When Using Video to Teach

Video has proven itself as a powerful itself as a powerful communications tool, and part of that success lies in its ability to teach. There are many reasons for this, and it perhaps comes as no[...]

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October 18, 2016

Using Video to Market Software

Video has become an essential tool in every marketer’s toolkit, but it has shown particular utility for people marketing SaaS (Software as a Service). So what are some best practices for creating[...]

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August 15, 2016

Avoiding the Corporate Video Cliche

It’s time we had a talk about - *gulp* - the corporate video...

Corporate videos have actually been around for many years, even pre-dating the web. The purpose of these videos was usually the[...]

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May 09, 2016

4 Ways to Harness the Power of the Duchenne Smile

There are many reasons for making videos, but one of the most common is the effort to 'put a face' to a message, which naturally entails putting a real person in front of a camera.

Using video to[...]

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April 20, 2016

5 Considerations for Being More Authentic in Your Videos

The concept of authenticity has a long history in the philosophy of art, and its meaning has been the subject of much writing and debate, but it could be thought of roughly as that element of [...]

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August 12, 2015

Death by Design by Committee - Why Too Many Decision Makers can Be Bad for Your Video

Collaboration is a fascinating thing. When people work together to create something, the result is often something very special - something greater than the sum of its parts. In his own right,[...]

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July 22, 2015

The Lion and the Woodcutter: The Importance of Storytelling

Even a video with minimal production can be very engaging, so long as the story adheres to a basic dramatic structure, as exemplified in this video.

So gather around - it's time for a story!

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June 30, 2015

How to Review a Video Script

Scripting is one of the most important steps in creating a video, something which is typically best left to the professionals. But even reviewing a script can be a challenging job, especially if[...]

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April 13, 2015

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