Putting a person on camera is often a natural choice for video. But the question then follows: Who will that person be talking to? As we’ll see, that question is more important than you might[...]Read More
October 31, 2016
Everybody knows that scripting is the first major creative step in creating a video, and editing is one of the last. However, even though scripting and editing are on opposite ends of the video[...]Read More
October 25, 2016
Video has proven itself as a powerful itself as a powerful communications tool, and part of that success lies in its ability to teach. There are many reasons for this, and it perhaps comes as no[...]Read More
October 18, 2016
Video has become an essential tool in every marketer’s toolkit, but it has shown particular utility for people marketing SaaS (Software as a Service). So what are some best practices for creating[...]Read More
August 15, 2016
It’s time we had a talk about - *gulp* - the corporate video...
Corporate videos have actually been around for many years, even pre-dating the web. The purpose of these videos was usually the[...]Read More
May 09, 2016
There are many reasons for making videos, but one of the most common is the effort to 'put a face' to a message, which naturally entails putting a real person in front of a camera.
Using video to[...]Read More
April 20, 2016
The concept of authenticity has a long history in the philosophy of art, and its meaning has been the subject of much writing and debate, but it could be thought of roughly as that element of [...]Read More
August 12, 2015
Collaboration is a fascinating thing. When people work together to create something, the result is often something very special - something greater than the sum of its parts. In his own right,[...]Read More
July 22, 2015
Even a video with minimal production can be very engaging, so long as the story adheres to a basic dramatic structure, as exemplified in this video.
So gather around - it's time for a story!Read More
June 30, 2015