The Video for Business Blog

Helping you get better results from your videos.

Andrew Muir

Andrew is the scriptwriter and storyteller at Basetwo Media, a video production agency in Vancouver that helps businesses get results with video.
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Recent Posts

4 Ways to Harness the Power of the Duchenne Smile

There are many reasons for making videos, but one of the most common is the effort to 'put a face' to a message, which naturally entails putting a real person in front of a camera.

Using video to[...]

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April 20, 2016

5 Considerations for Being More Authentic in Your Videos

The concept of authenticity has a long history in the philosophy of art, and its meaning has been the subject of much writing and debate, but it could be thought of roughly as that element of [...]

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August 12, 2015

Death by Design by Committee - Why Too Many Decision Makers can Be Bad for Your Video

Collaboration is a fascinating thing. When people work together to create something, the result is often something very special - something greater than the sum of its parts. In his own right,[...]

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July 22, 2015

The Lion and the Woodcutter: The Importance of Storytelling

Even a video with minimal production can be very engaging, so long as the story adheres to a basic dramatic structure, as exemplified in this video.

So gather around - it's time for a story!

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June 30, 2015

How to Review a Video Script

Scripting is one of the most important steps in creating a video, something which is typically best left to the professionals. But even reviewing a script can be a challenging job, especially if[...]

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April 13, 2015

How to Find the Right Stock Music for Your Video

People think of video as primarily a visual medium, so music sometimes gets treated like an afterthought – something to be tacked on at the end of production. But if a video doesn’t have any[...]

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December 17, 2014

How Long Should a Video Be? Here's the Long & Short of Video Length

If you’re planning on making a video for the web, one of the first things you’ll need to decide when preparing your script is how long your video should be. This may seem like a straightforward[...]

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November 24, 2014

Thinking Outside the Box to Make Your Video Stand-Out

In the 1970s, it was popular among management consultants to challenge their clients to a thought exercise called “The Nine Dots Puzzle”. The object was to draw four straight lines intersecting[...]

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July 23, 2014

Why Storytelling Matters

Of the many buzzwords that have entered the language of marketing, few have been as pervasive as the word 'storytelling'. But what does this word really mean, and why has it become so popular?

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May 06, 2014

8 Benefits of Hiring a Professional Scriptwriter

Among actors, directors, and filmmakers of all stripes, there is a commonly heard phrase: "It all starts with the script".

This is true of any production, be it a feature film or short video. No[...]

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April 08, 2014

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