The Video for Business Blog

Helping you get better results from your videos.

Jeff Pelletier

Jeff is the co-founder and CEO of Basetwo Media, a video production agency in Vancouver that helps businesses get results with video.
Find me on:

Recent Posts

How to Make a Facebook Cover Video

The cover photo on your business Facebook page used to be the best way to make a strong first impression. That is until Facebook recently began rolling out the new cover video feature.


Read More

September 12, 2017

Setting Up a DIY Video Production Studio in Your Office

The cost of creating videos continues to decrease. Meanwhile, social video apps like Snapchat and live video tools are changing behaviour by lowering the barriers to entry for shooting video and[...]

Read More

August 15, 2017

7 Ways to Make Your Videos More Shareable

Each day, we're bombarded with videos posted to social media platforms and sent to us by email. There are many reasons why people choose to share a video online, but first and foremost the video[...]

Read More

August 10, 2017

How Much Does Video Production Cost? 5 Key Factors that Affect Price

If you ask several video production companies how much a video costs, you're likely to get several different and conflicting answers.

You might be quoted a per-minute rate of somewhere[...]

Read More

April 24, 2017

What's in a Creative Brief for Video Production? [TEMPLATE]

A creative brief is a document used by designers, writers, artists, and agencies of all kinds in the production of everything from graphic design and copy, to websites and commercials. They can[...]

Read More

April 02, 2017

Producing a Successful Animated Explainer Video [FREE WEBINAR]

The process for creating an animated explainer video can seem daunting at first, but it can also be quite a bit of fun. Whether you're just considering producing an animated video for your[...] Read More

April 01, 2017

Rethinking the Autoplay Home Page Video

The home page of your website is like the main entrance of a building. In most cases, its purpose is to direct visitors to where they want to go next. Home pages that are unwelcoming, confusing,[...]

Read More

March 17, 2017

Using a Buyer Persona to Better Target Your Explainer Video

In the past, marketers would typically segment their audience in terms of broad demographics – things like age, occupation, geography, income, ethnicity. However, these crude categories offer only[...]

Read More

March 14, 2017

Qualitative, Observational, and Quantitative: The 3 Types of Data to Improve Your Videos

Measuring and analyzing the performance of your videos is important as you attempt to continually improve the results of your video marketing and communication efforts. But not all video[...]
Read More

January 30, 2017

DIY Video Production: Producing Videos In-House [FREE WEBINAR]

Online video technology has enabled businesses to expand their video efforts beyond TV ads, and the price of creating videos continues to decrease. Meanwhile, social video apps like Snapchat and[...]

Read More

January 30, 2017

Never Miss an Update!