The Video for Business Blog

Helping you get better results from your videos.

Jeff Pelletier

Jeff is the co-founder and CEO of Basetwo Media, a video production agency in Vancouver that helps businesses get results with video.
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Recent Posts

How Much Does Video Production Cost? 5 Key Factors that Affect Price

If you ask several video production companies how much a video costs, you're likely to get several different and conflicting answers.

You might be quoted a per-minute rate of somewhere[...]

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April 24, 2017

What's in a Creative Brief for Video Production? [TEMPLATE]

A creative brief is a document used by designers, writers, artists, and agencies of all kinds in the production of everything from graphic design and copy, to websites and commercials. They can[...]

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April 02, 2017

Producing a Successful Animated Explainer Video [FREE WEBINAR]

The process for creating an animated explainer video can seem daunting at first, but it can also be quite a bit of fun. Whether you're just considering producing an animated video for your[...] Read More

April 01, 2017

Rethinking the Autoplay Home Page Video

The home page of your website is like the main entrance of a building. In most cases, its purpose is to direct visitors to where they want to go next. Home pages that are unwelcoming, confusing,[...]

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March 17, 2017

Using a Buyer Persona to Better Target Your Explainer Video

In the past, marketers would typically segment their audience in terms of broad demographics – things like age, occupation, geography, income, ethnicity. However, these crude categories offer only[...]

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March 14, 2017

Qualitative, Observational, and Quantitative: The 3 Types of Data to Improve Your Videos

Measuring and analyzing the performance of your videos is important as you attempt to continually improve the results of your video marketing and communication efforts. But not all video[...]
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January 30, 2017

DIY Video Production: Producing Videos In-House [FREE WEBINAR]

Online video technology has enabled businesses to expand their video efforts beyond TV ads, and the price of creating videos continues to decrease. Meanwhile, social video apps like Snapchat and[...]

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January 30, 2017

3 Elements of a Story You Need in Your Explainer Video Script

Recent studies have shown that 59% of executives would rather watch a video than read text, and 75% of them report watching work-related videos on business websites at least once a week. It's no[...]

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December 13, 2016

YouTube Mobile-Friendly End Screens Help Keep Your Viewers Watching

You've likely seen them in the past, small previews linking to other videos, along with a subscribe button or other call-to-action, in the last 4-10 seconds of a video on YouTube.

Savvy video[...]

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December 09, 2016

Guide to Wistia Video Hosting

Wistia is a professional video marketing platform which combines hosting, marketing tools, and advanced embedding options and analytics. Unlike YouTube or Vimeo, it’s designed just for embedding[...]

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December 07, 2016

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