The Video for Business Blog

Helping you get better results from your videos.

Jeff Pelletier

Jeff is the co-founder and CEO of Basetwo Media, a video production agency in Vancouver that helps businesses get results with video.
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Recent Posts

Humanizing Your Brand With Staff Bio Videos

In the world of business, video has been surging in popularity. And lately there have emerged some creative uses of video, one of which is the ‘staff bio’ video. They’re a lot of fun to make, but[...]

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October 06, 2016

4 Lessons From Email Marketing to Optimize Your Video’s Call-to-Action

Email marketers have long known that crafting a compelling call-to-action (CTA) is an important step in creating an effective campaign. Writing great subject lines and copy will only get you so[...]

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September 29, 2016

Using Video for Inbound Marketing and Sales

Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your videos to be effective, they must be contextual, focusing on each stage[...]

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September 08, 2016

How Important is Audience Retention for Your Videos and What Can It Tell You?

There are a number of metrics that can help you understand how a video is performing. Each can provide a slightly different insight, from how viewers are interacting with your content to how[...]
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August 24, 2016

5 Reasons Why Videos Should be Platform Specific

Most organizations have caught on to the power of video marketing, but there’s one important consideration that often gets missed: the platforms on which a video will be distributed.

If you stop[...]

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August 23, 2016

3 Tips for a Winning Trade Show Video

Businesses who have already produced a video for some other use will naturally want to leverage this investment by playing the video in their booth at a trade show. While there is certainly no[...]

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August 18, 2016

WistiaFest 2016 Recap and the Future of Business Video

This summer we finally took the opportunity to travel out to Boston for WistiaFest 2016, the 'Fest for all things video marketing, hosted by our favourite video hosting and marketing platform[...]

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August 02, 2016

How to Send Video in Email

Newsletter marketing is one of the most effective ways for businesses to maintain an on-going relationship with an audience. Including video in your email blasts has several benefits, including[...]

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July 21, 2016

5 Ways to Get Your Video Seen (and How to Measure the Results)

Video has the power to explain complicated concepts and information, to tell stories that help change beliefs, and to influence viewer behaviour. None of this is possible though unless you can get[...]

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July 19, 2016

How Video Production is Priced

Budgeting can be the most difficult step for businesses new to video production, and it can also be quite confusing when you receive quotations often wildly different from one another.

These large[...]

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July 12, 2016

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