The Video for Business Blog

Helping you get better results from your videos.

Jeff Pelletier

Jeff is the co-founder and CEO of Basetwo Media, a video production agency in Vancouver that helps businesses get results with video.
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Recent Posts

Humanizing Your Brand With Staff Bio Videos

In the world of business, video has been surging in popularity. And lately there have emerged some creative uses of video, one of which is the ‘staff bio’ video. They’re a lot of fun to make, but[...]

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October 06, 2016

4 Lessons From Email Marketing to Optimize Your Video’s Call-to-Action

Email marketers have long known that crafting a compelling call-to-action (CTA) is an important step in creating an effective campaign. Writing great subject lines and copy will only get you so[...]

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September 29, 2016

The Definitive Guide to Inbound Video Marketing Ebook

Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your videos to be effective, they must be contextual, focusing on each stage[...]

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September 27, 2016

Using Video for Inbound Marketing and Sales

Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your videos to be effective, they must be contextual, focusing on each stage[...]

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September 08, 2016

How Important is Audience Retention for Your Videos and What Can It Tell You?

There are a number of metrics that can help you understand how a video is performing. Each can provide a slightly different insight, from how viewers are interacting with your content to how[...]
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August 24, 2016

5 Reasons Why Videos Should be Platform Specific

Most organizations have caught on to the power of video marketing, but there’s one important consideration that often gets missed: the platforms on which a video will be distributed.

If you stop[...]

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August 23, 2016

3 Tips for a Winning Trade Show Video

Businesses who have already produced a video for some other use will naturally want to leverage this investment by playing the video in their booth at a trade show. While there is certainly no[...]

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August 18, 2016

Always Start With Strategy: Video Marketing 2.0 Podcast

A great video starts with a good strategy which defines the objectives and determines what type of video, where and how to use it and most importantly – why even use video to begin with.

Listen to[...]

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August 16, 2016

How to Prepare for Filming at Your Office

Filming at your office can be cost effective and convenient for those staff members being interviewed or featured in the video, but it can also be quite disruptive to your regular operations and[...]

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August 09, 2016

WistiaFest 2016 Recap and the Future of Business Video

This summer we finally took the opportunity to travel out to Boston for WistiaFest 2016, the 'Fest for all things video marketing, hosted by our favourite video hosting and marketing platform[...]

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August 02, 2016

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