You’ve produced your video and are ready to launch! But where should you host it, how do you optimize it for success, and how do you measure its results?
In our latest guide, we'll introduce you to some key concepts to help you get more from your business videos.
Over 6 billion hours of video are watched each month on YouTube, with over 100 hours of content uploaded every minute. YouTube reaches more US adults ages 18-34 than any cable network and it has become the 2nd largest search engine in the world after Google. It seems obvious therefore that since YouTube is ‘where the audience is at’ that you should host your videos there, right? Not so fast!
When deciding if YouTube is right for your business, there are 3 questions you need to ask yourself first.
How to Optimize for Search
Given the recent changes to the way that Google handles video snippets in search results, YouTube may be the ideal place to host your videos so that they can be found in search. But none of that matters unless your video is properly optimized for the social sharing site, which includes titles, tags, and its description.
With over 100 hours of new video being uploaded to YouTube every minute, simply uploading a video without properly optimizing for search will pretty much guarantee it will be buried under a mountain of cat videos and video game walkthroughs. Following a few simple tips will help give your video a fighting chance of rising to the top.
How to Optimize your Landing Pages
Using video on your website’s landing page is an excellent way to increase conversions to a contact form, ebook download, or other midfunnel conversion goal - but only if that video actually gets viewed!
There are several things that you can do to optimize your video and landing page for views.
Metrics & Split A/B Testing
There’s definitely an art to making great videos. But measuring their performance on the web is a job for science.
Metrics are numbers and graphs that help you understand your video’s performance, and ultimately ROI. Each can provide a different kind of insight, but it’s important to focus on performance indicators that tie back to your strategic goals for using video in the first place.
So grab a calculator, stock up your pocket protector, and meet us down in the lab as we talk about your video’s metrics.
Download your free Guide to Getting Started with Video Hosting & Optimization now!