The advantage of having a spokesperson is that you get complete control—each word can be written and approved beforehand and read from a teleprompter, so there are no surprises during filming. On the other hand, interviews can feel more real and can provide the viewer with a more personal connection.
Both ways of delivering content have their advantages—neither is better than the other. So ask yourself: what does your video need? Would it benefit more from the authority of a carefully worded and memorized script?
It’s also good to think about the challenges of being on camera. Some people are uncomfortable in the spotlight, and might be better off just speaking casually.
There may be times when it makes sense to use both. That’s no problem—we can plan for that during the scripting process, then edit them in post-production, and find ways for them to fit together.
Remember, whichever way you go, the important thing is that you tell a story—because spokesperson or no, a good story speaks for itself.