The Video for Business Blog

Helping you get better results from your videos.

Producing a Successful Animated Explainer Video [FREE WEBINAR]

The process for creating an animated explainer video can seem daunting at first, but it can also be quite a bit of fun. Whether you're just considering producing an animated video for your[...] Read More

April 01, 2017

Rethinking the Autoplay Home Page Video

The home page of your website is like the main entrance of a building. In most cases, its purpose is to direct visitors to where they want to go next. Home pages that are unwelcoming, confusing,[...]

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March 17, 2017

Using a Buyer Persona to Better Target Your Explainer Video

In the past, marketers would typically segment their audience in terms of broad demographics – things like age, occupation, geography, income, ethnicity. However, these crude categories offer only[...]

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March 14, 2017

Scripting 101 [FREE WEBINAR]

Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But writing video scripts is[...]
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February 27, 2017

6 Tips for Writing More Effective Video Scripts

Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But most have either never[...]

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February 19, 2017

Qualitative, Observational, and Quantitative: The 3 Types of Data to Improve Your Videos

Measuring and analyzing the performance of your videos is important as you attempt to continually improve the results of your video marketing and communication efforts. But not all video[...]
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January 30, 2017

DIY Video Production: Producing Videos In-House [FREE WEBINAR]

Online video technology has enabled businesses to expand their video efforts beyond TV ads, and the price of creating videos continues to decrease. Meanwhile, social video apps like Snapchat and[...]

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January 30, 2017

3 Considerations in Sound Design for Animated Explainer Videos

In a Hollywood cast, on a sports team, or even your garage rock band, there are the stars and then there are the supporting characters. These journeymen often carry the load, doing the dirty work[...]

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January 03, 2017

3 Elements of a Story You Need in Your Explainer Video Script

Recent studies have shown that 59% of executives would rather watch a video than read text, and 75% of them report watching work-related videos on business websites at least once a week. It's no[...]

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December 13, 2016

YouTube Mobile-Friendly End Screens Help Keep Your Viewers Watching

You've likely seen them in the past, small previews linking to other videos, along with a subscribe button or other call-to-action, in the last 4-10 seconds of a video on YouTube.

Savvy video[...]

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December 09, 2016

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