The Video for Business Blog

Helping you get better results from your videos.

Guide to Wistia Video Hosting

Wistia is a professional video marketing platform which combines hosting, marketing tools, and advanced embedding options and analytics. Unlike YouTube or Vimeo, it’s designed just for embedding[...]

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December 07, 2016

4 Lessons From Email Marketing to Optimize Your Video’s Call-to-Action

Email marketers have long known that crafting a compelling call-to-action (CTA) is an important step in creating an effective campaign. Writing great subject lines and copy will only get you so[...]

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September 29, 2016

WistiaFest 2016 Recap and the Future of Business Video

This summer we finally took the opportunity to travel out to Boston for WistiaFest 2016, the 'Fest for all things video marketing, hosted by our favourite video hosting and marketing platform[...]

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August 02, 2016

How to Send Video in Email

Newsletter marketing is one of the most effective ways for businesses to maintain an on-going relationship with an audience. Including video in your email blasts has several benefits, including[...]

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July 21, 2016

Guide to Getting Started with Video Hosting & Optimization

You’ve produced your video and are ready to launch! But where should you host it, how do you optimize it for success, and how do you measure its results?

In our latest guide, we'll introduce you[...]

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April 26, 2016

What Facebook and Twitter Autoplay Silent Video Means for Marketers

Anyone using Facebook or Twitter on a regular basis will have noticed that videos are now automatically playing in your feeds, which is great news for video marketers hoping to maximize views of[...]

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June 25, 2015

The Pros and Cons of Hosting on YouTube [Video]

Youtube is the 2nd largest search engine in the world, so it seems obvious that you should host your videos there, right? Not so fast! There are a few things you'll want to consider first.

In this[...]

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June 09, 2015

The Rule Of Thumbnails: 5 Considerations For Optimizing Video Thumbs

When people search for videos, they tend to do so very quickly – often in a matter of seconds. If you want them to click on your video, try to catch their attention with an attractive thumbnail.


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June 02, 2015

3.5 Ways to Increase Views to Your Landing Page Video

Using video on your website's landing page is an excellent way to increase conversions to a contact form, ebook download, or other mid-funnel conversion goal.

There are several things that you can[...]

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March 23, 2015

5 YouTube Search Optimization Tips

More than 1 billion unique users visit YouTube each month, making it potentially a very powerful tool for businesses with the right strategy in place. But with over 100 hours of new video every[...]

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December 03, 2014

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