August 24, 2016
If you’re not sure whether your video should be long or short, which thumbnail, or what call to action to use, why not setup a controlled experiment to see which one works best?Read More
June 16, 2015
When people search for videos, they tend to do so very quickly – often in a matter of seconds. If you want them to click on your video, try to catch their attention with an attractive thumbnail.
June 02, 2015
There’s definitely an art to making great videos. But measuring their performance on the web is a job for science.Read More
March 31, 2015
Using video on your website's landing page is an excellent way to increase conversions to a contact form, ebook download, or other mid-funnel conversion goal.
There are several things that you can[...]Read More
March 23, 2015
More than 1 billion unique users visit YouTube each month, making it potentially a very powerful tool for businesses with the right strategy in place. But with over 100 hours of new video every[...]Read More
December 03, 2014