The Video for Business Blog

Helping you get better results from your videos.

How Important is Audience Retention for Your Videos and What Can It Tell You?

There are a number of metrics that can help you understand how a video is performing. Each can provide a slightly different insight, from how viewers are interacting with your content to how[...]
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August 24, 2016

5 Ways to Use A/B Split Testing to Boost Your Video’s Performance

If you’re not sure whether your video should be long or short, which thumbnail, or what call to action to use, why not setup a controlled experiment to see which one works best?

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June 16, 2015

The Rule Of Thumbnails: 5 Considerations For Optimizing Video Thumbs

When people search for videos, they tend to do so very quickly – often in a matter of seconds. If you want them to click on your video, try to catch their attention with an attractive thumbnail.


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June 02, 2015

Video Metrics That Count

There’s definitely an art to making great videos. But measuring their performance on the web is a job for science.

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March 31, 2015

3.5 Ways to Increase Views to Your Landing Page Video

Using video on your website's landing page is an excellent way to increase conversions to a contact form, ebook download, or other mid-funnel conversion goal.

There are several things that you can[...]

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March 23, 2015

5 YouTube Search Optimization Tips

More than 1 billion unique users visit YouTube each month, making it potentially a very powerful tool for businesses with the right strategy in place. But with over 100 hours of new video every[...]

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December 03, 2014

3 Indications Your YouTube Video Is Too Long

Using YouTube for marketing your business, but not getting the results you were hoping for? Your video might be too long.

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January 28, 2014

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