February 27, 2017
Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But most have either never[...]Read More
February 19, 2017
Everybody knows that scripting is the first major creative step in creating a video, and editing is one of the last. However, even though scripting and editing are on opposite ends of the video[...]Read More
October 25, 2016
The word 'storytelling' gets thrown around a lot in marketing and communications circles, and that might lead you to believe that the idea is overblown, maybe even passé. After all, these days[...]Read More
July 25, 2016
It’s time we had a talk about - *gulp* - the corporate video...
Corporate videos have actually been around for many years, even pre-dating the web. The purpose of these videos was usually the[...]Read More
May 09, 2016
Even a video with minimal production can be very engaging, so long as the story adheres to a basic dramatic structure, as exemplified in this video.
So gather around - it's time for a story!Read More
June 30, 2015
Scripting is one of the most important steps in creating a video, something which is typically best left to the professionals. But even reviewing a script can be a challenging job, especially if[...]Read More
April 13, 2015