The Video for Business Blog

Helping you get better results from your videos.

How to Script for the Edit

Everybody knows that scripting is the first major creative step in creating a video, and editing is one of the last. However, even though scripting and editing are on opposite ends of the video[...]

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October 25, 2016

Avoiding the Corporate Video Cliche

It’s time we had a talk about - *gulp* - the corporate video...

Corporate videos have actually been around for many years, even pre-dating the web. The purpose of these videos was usually the[...]

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May 09, 2016

The Lion and the Woodcutter: The Importance of Storytelling

Even a video with minimal production can be very engaging, so long as the story adheres to a basic dramatic structure, as exemplified in this video.

So gather around - it's time for a story!

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June 30, 2015

How to Review a Video Script

Scripting is one of the most important steps in creating a video, something which is typically best left to the professionals. But even reviewing a script can be a challenging job, especially if[...]

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April 13, 2015

Why Storytelling Matters

Of the many buzzwords that have entered the language of marketing, few have been as pervasive as the word 'storytelling'. But what does this word really mean, and why has it become so popular?

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May 06, 2014

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