The Video for Business Blog

Helping you get better results from your videos.

How to Write a Video Script - 4 Script Formats to Choose From [FREE TEMPLATE]

The question of “how to write a script” is difficult to answer outright, in the same way that “how to build a car” is. Both are complex, made of several parts that work together in order to[...]

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August 17, 2017

7 Ways to Make Your Videos More Shareable

Each day, we're bombarded with videos posted to social media platforms and sent to us by email. There are many reasons why people choose to share a video online, but first and foremost the video[...]

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August 10, 2017

How To Write An Explainer Video Script That Converts [Free Template]

Explainer videos need to first be scripted, and it’s not always clear how best to do this. Your team may decided to write the script internally. After all, you’re the content experts. On the other[...]

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June 23, 2017

Scripting 101 [FREE WEBINAR]

Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But writing video scripts is[...]
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February 27, 2017

6 Tips for Writing More Effective Video Scripts

Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But most have either never[...]

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February 19, 2017

How to Script for the Edit

Everybody knows that scripting is the first major creative step in creating a video, and editing is one of the last. However, even though scripting and editing are on opposite ends of the video[...]

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October 25, 2016

Is 'Storytelling' Just Another Buzzword?

The word 'storytelling' gets thrown around a lot in marketing and communications circles, and that might lead you to believe that the idea is overblown, maybe even passé. After all, these days[...]

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July 25, 2016

Avoiding the Corporate Video Cliche

It’s time we had a talk about - *gulp* - the corporate video...

Corporate videos have actually been around for many years, even pre-dating the web. The purpose of these videos was usually the[...]

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May 09, 2016

The Lion and the Woodcutter: The Importance of Storytelling

Even a video with minimal production can be very engaging, so long as the story adheres to a basic dramatic structure, as exemplified in this video.

So gather around - it's time for a story!

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June 30, 2015

How to Review a Video Script

Scripting is one of the most important steps in creating a video, something which is typically best left to the professionals. But even reviewing a script can be a challenging job, especially if[...]

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April 13, 2015

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