The Video for Business Blog

Helping you get better results from your videos.

4 Ways to Use Video to Increase Engagement in Health Communications

Anyone who works in the health field knows that it’s a complicated space. And health communications is certainly no exception to that.

With this challenge there is also opportunity, because unlike[...]

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April 26, 2017

Rethinking the Autoplay Home Page Video

The home page of your website is like the main entrance of a building. In most cases, its purpose is to direct visitors to where they want to go next. Home pages that are unwelcoming, confusing,[...]

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March 17, 2017

Using a Buyer Persona to Better Target Your Explainer Video

In the past, marketers would typically segment their audience in terms of broad demographics – things like age, occupation, geography, income, ethnicity. However, these crude categories offer only[...]

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March 14, 2017

Qualitative, Observational, and Quantitative: The 3 Types of Data to Improve Your Videos

Measuring and analyzing the performance of your videos is important as you attempt to continually improve the results of your video marketing and communication efforts. But not all video[...]
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January 30, 2017

DIY Video Production: Producing Videos In-House [FREE WEBINAR]

Online video technology has enabled businesses to expand their video efforts beyond TV ads, and the price of creating videos continues to decrease. Meanwhile, social video apps like Snapchat and[...]

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January 30, 2017

3 Elements of a Story You Need in Your Explainer Video Script

Recent studies have shown that 59% of executives would rather watch a video than read text, and 75% of them report watching work-related videos on business websites at least once a week. It's no[...]

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December 13, 2016

5 Video Production Pitfalls (and How to Avoid Them)

We’ve been involved in the production of many video projects over the years, unfortunately, not all of which were a success.

Too often, videos will get produced but never see the light of day for[...]

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October 27, 2016

3 Considerations When Using Video to Teach

Video has proven itself as a powerful itself as a powerful communications tool, and part of that success lies in its ability to teach. There are many reasons for this, and it perhaps comes as no[...]

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October 18, 2016

Humanizing Your Brand With Staff Bio Videos

In the world of business, video has been surging in popularity. And lately there have emerged some creative uses of video, one of which is the ‘staff bio’ video. They’re a lot of fun to make, but[...]

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October 06, 2016

The Definitive Guide to Inbound Video Marketing Ebook

Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your videos to be effective, they must be contextual, focusing on each stage[...]

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September 27, 2016

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