The Video for Business Blog

Helping you get better results from your videos.

5 Reasons Why Videos Should be Platform Specific

Most organizations have caught on to the power of video marketing, but there’s one important consideration that often gets missed: the platforms on which a video will be distributed.

If you stop[...]

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August 23, 2016

3 Tips for a Winning Trade Show Video

Businesses who have already produced a video for some other use will naturally want to leverage this investment by playing the video in their booth at a trade show. While there is certainly no[...]

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August 18, 2016

Always Start With Strategy: Video Marketing 2.0 Podcast

A great video starts with a good strategy which defines the objectives and determines what type of video, where and how to use it and most importantly – why even use video to begin with.

Listen to[...]

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August 16, 2016

Using Video to Market Software

Video has become an essential tool in every marketer’s toolkit, but it has shown particular utility for people marketing SaaS (Software as a Service). So what are some best practices for creating[...]

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August 15, 2016

5 Ways to Get Your Video Seen (and How to Measure the Results)

Video has the power to explain complicated concepts and information, to tell stories that help change beliefs, and to influence viewer behaviour. None of this is possible though unless you can get[...]

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July 19, 2016

Getting Strategic with Video: 4 Questions to Ask Yourself First

As marketing and communications professionals, our work needs to satisfy the long term goals of our organizations. You would never spend money to produce a brochure or to run an online advertising[...]

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November 02, 2015

4 Great Ways to Use Video to Improve Conversion Rates

Many businesses only measure the results of their online marketing toward one goal. For e-commerce businesses, this is typically measured in completed sales transactions, while service and B2B[...]

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October 06, 2015

5 Considerations for Being More Authentic in Your Videos

The concept of authenticity has a long history in the philosophy of art, and its meaning has been the subject of much writing and debate, but it could be thought of roughly as that element of [...]

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August 12, 2015

5 Ways to Use A/B Split Testing to Boost Your Video’s Performance

If you’re not sure whether your video should be long or short, which thumbnail, or what call to action to use, why not setup a controlled experiment to see which one works best?

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June 16, 2015

The Storytelling Ebook

From cave paintings to religious parables, the most enduring ideas in human culture have been presented in the form of a story.

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April 21, 2015

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