The Video for Business Blog

Helping you get better results from your videos.

Setting Up a DIY Video Production Studio in Your Office

The cost of creating videos continues to decrease. Meanwhile, social video apps like Snapchat and live video tools are changing behaviour by lowering the barriers to entry for shooting video and[...]

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August 15, 2017

How to Create Effective Screen Capture Videos

Screen capture videos are popular among software companies, and it’s easy to see why. They allow you to put the software’s interface directly in front of the viewer, and show them how to use it –[...]

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July 06, 2017

How Much Does Video Production Cost? 5 Key Factors that Affect Price

If you ask several video production companies how much a video costs, you're likely to get several different and conflicting answers.

You might be quoted a per-minute rate of somewhere[...]

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April 24, 2017

What's in a Creative Brief for Video Production? [TEMPLATE]

A creative brief is a document used by designers, writers, artists, and agencies of all kinds in the production of everything from graphic design and copy, to websites and commercials. They can[...]

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April 02, 2017

Producing a Successful Animated Explainer Video [FREE WEBINAR]

The process for creating an animated explainer video can seem daunting at first, but it can also be quite a bit of fun. Whether you're just considering producing an animated video for your[...] Read More

April 01, 2017

3 Considerations in Sound Design for Animated Explainer Videos

In a Hollywood cast, on a sports team, or even your garage rock band, there are the stars and then there are the supporting characters. These journeymen often carry the load, doing the dirty work[...]

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January 03, 2017

Choosing an Animation Style for Your Video

When marketers hire a video production agency to make an animated 'explainer' video for their product or service, they often have some visual ideas in mind already – usually a video that they’ve[...]

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November 08, 2016

A Change of Perspective: Using Multiple Cameras for Your Video

Putting a person on camera is often a natural choice for video. But the question then follows: Who will that person be talking to? As we’ll see, that question is more important than you might[...]

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October 31, 2016

How to Prepare for Filming at Your Office

Filming at your office can be cost effective and convenient for those staff members being interviewed or featured in the video, but it can also be quite disruptive to your regular operations and[...]

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August 09, 2016

How Video Production is Priced

Budgeting can be the most difficult step for businesses new to video production, and it can also be quite confusing when you receive quotations often wildly different from one another.

These large[...]

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July 12, 2016

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