The Video for Business Blog

Helping you get better results from your videos.

Death by Design by Committee - Why Too Many Decision Makers can Be Bad for Your Video

Collaboration is a fascinating thing. When people work together to create something, the result is often something very special - something greater than the sum of its parts. In his own right,[...]

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July 22, 2015

Volunteer vs Professional Talent: Which is Best for Your Video?

If you’re making a video that requires a host, spokesperson, or someone to play a role, you’ll need to cast that individual. Unfortunately, Morgan Freeman is probably outside your budget.

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May 26, 2015

Things to Consider When Voicing Over Your Video

A lot of videos rely on voice-over to tell a story, but choosing the right voice for your video involves a few important considerations. There are many subtleties in the human voice, so it’s[...]

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May 14, 2015

The Storytelling Ebook

From cave paintings to religious parables, the most enduring ideas in human culture have been presented in the form of a story.

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April 21, 2015

How to Review a Video Script

Scripting is one of the most important steps in creating a video, something which is typically best left to the professionals. But even reviewing a script can be a challenging job, especially if[...]

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April 13, 2015

Tips on How to Read from a Teleprompter

When a person is required to speak directly to the camera, cue cards or other memory aids cannot be used since the smallest shift in eye-line can be quite noticeable, but scripts are often too[...]

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March 03, 2015

How Does a Green Screen Work?

Used in everything from movie special effects to your local weather forecast, green-screen makes it easy to add, or 'composite' elements together to achieve an effect that would be otherwise[...]

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January 24, 2015

How Long Should a Video Be? Here's the Long & Short of Video Length

If you’re planning on making a video for the web, one of the first things you’ll need to decide when preparing your script is how long your video should be. This may seem like a straightforward[...]

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November 24, 2014

Ready For Your Close-Up? We've Got 5 Things to Avoid To Look Good On Camera

If this is your first time on camera, don’t freak out! It’s not as scary as you think, and it can actually be a lot of fun. If you’re feeling a bit nervous, there are a few things you can do to[...]

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October 27, 2014

Our Creative Development Process

Naturally, any creative project requires a degree of flexibility; however, it also benefits from having a clear process—something to guide us, making sure we maintain a sense of direction.

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August 18, 2014

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